How Bosch Accelerated Customer Engagement Fivefold and Automated Cloud-Based Business Processes

Bosch, the official dealer of the German brand in Uzbekistan, with a retail chain selling household appliances and tools.

Case Overview

Objective

Deploy information systems on reliable servers in Uzbekistan, automate business operations, and accelerate customer interaction.

Solution

Results

Client Profile

Bosch is the official dealer and distributor of the German brand’s products in Uzbekistan that specializes in selling tools and household appliances.

For over 15 years, the company has been growing its business in Uzbekistan and operating a retail chain of 16 physical stores nationwide. Additionally, Bosch is actively engaged in online sales, offering household appliances both on its official website and on major marketplaces in Uzbekistan.

Currently, the company’s website features about 500 product items, with monthly traffic reaching approximately 300,000 visits. The company’s customer base exceeds 60,000 people.

Three years ago, the retailer began actively digitalizing its business in order to optimize customer management and enhance user experience. To achieve these goals, the Bosch team tested and implemented various automation methods and specialized software. Now, the company successfully uses several platforms, which have enabled it to fully automate its call center and online sales. Bosch also offers its own installment payment service.

Bosch’s daily operations involve working with numerous internal services, including 1C: Accounting for processing and storing payment data, and Bitrix-24 for automating employee and call center workflows. In addition, the retailer is developing a range of external customer services forming the foundation of its loyalty system, for example, a dedicated Telegram chatbot providing customers with bonuses.

These services generate and process large data volumes, making it essential for the company to host its IT systems on reliable servers providing high performance and rapid scalability during peak sales seasons.

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Bosch in Figures

60K

total customer base

16

offline stores in Uzbekistan

15+

years on the retail market

300K

monthly website visits

Why Bosch Chose Servercore

Before switching to Servercore’s computing resources, Bosch used server capacity from a local integrator. However, as the retailer’s business expanded, its customer base grew, and system loads increased, the need to rent dedicated cloud resources arose. This was required to effectively implement projects aimed at automating sales and other business processes.

The technology partner recommended the Bosch team to deploy their projects on Servercore servers, based on its positive experiences with the provider in other client projects.

The key factors in choosing Servercore were:

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«When automating our company’s business processes, we needed a reliable provider with affordable server prices, and Servercore was recommended to us. We are satisfied with the quality of service and the terms of payment for cloud resources. Technical support quickly resolves any issues, using the ticketing system. After the successful experience with our main project, we migrated another project’s IT infrastructure to this provider and completed the migration within 24 hours.»

Key Client’s Objectives

Store personal and payment data in accordance with the laws of Uzbekistan

Bosch conducts both online and offline retail operations, and, therefore, generates a significant volume of personal data. That’s why it is important for the company to work with a provider whose servers are physically located in Uzbekistan. In addition, the IT infrastructure provider’s data centers must be PCI DSS certified to ensure secure storage of payment card data in 1C: Accounting.

Automate business processes on reliable servers and accelerate its customer engagement

To work efficiently and quickly with customers, Bosch needed to fully automate daily operations, including sales processes. To achieve this, the retailer started using a range of specialized internal and external services whose performance depends on the company’s IT systems. Therefore, it was crucial to select reliable and flexible servers with high availability.

Optimize IT infrastructure costs

Automating Bosch’s business processes resulted in the need to scale its IT infrastructure, leading to a significant increase in the resource costs. As a result, the retail company sought solutions that would allow effective budget control as the cloud resource consumption increased.

Solution

Bosch Requirements

Servercore Solution

Solution

Bosch Requirements

Servercore Solution

Store personal and payment data in compliance with the laws of Uzbekistan

Automate business processes on reliable servers and accelerate its customer engagement

Optimize IT infrastructure costs

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Outcomes and Plans for the Future

Bosch deployed its projects on Servercore cloud servers and successfully automated its business processes. This enabled the company to accelerate its customer interaction cycle fivefold. At the same time, user experience of the customers improved, as purchasing in offline stores now takes less time.

Guaranteed 99.98% SLA fault tolerance for cloud servers ensures round-the-clock stable operation of both corporate and external customer services. These include a Telegram chatbot that automates the loyalty system, streamlines customer registration in Bosch’s system, and notifies them about new promotions.

Currently, all of the retailer’s data, including financial transactions, customer personal information, inventory status, and more, is stored on Servercore’s computing resources. By complying with the regulatory requirements of Uzbekistan and hosting its IT infrastructure in a PCI DSS-certified data center, Bosch can securely store sensitive data in the cloud and access it quickly as needed.

The flexibility of leased server capacity and affordable resource pricing enables the company to rapidly scale cloud resources as system loads increase, ensuring uninterrupted operation and high responsiveness even during peak sales seasons. The transparent billing system in Servercore’s control panel allows Bosch to monitor and manage server costs in the situation of periodic resource resizing.

At the time of preparing this material, the retailer has fully met its needs for cloud resources and is not considering expanding its consumption. However, should any new projects arise, Bosch is ready to choose Servercore as its cloud resource provider.

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