How to Deploy a Hotel PMS System in the Cloud and Accelerate Data Exchange by 50%

SmartBooking — developer of a comprehensive PMS system for hotel business management in Uzbekistan.

Case Overview

Objective

Migrate to scalable servers in Uzbekistan, enhance server availability, accelerate development, and improve the speed of data exchange between users.

Solution

Results

Client Profile

SmartBooking is the first national company in Uzbekistan to offer a comprehensive system for automating reservations, room sales, and guest check-ins. The company’s headquarters is located in Bukhara, where it has been operating successfully since 2021.

The SmartBooking PMS system is implemented as a SaaS platform that accelerates hoteliers’ routine tasks more than tenfold, including listing rooms on partner platforms. The service functions as a single window for managing reservations and accommodations, eliminating the risk of double bookings. Additionally, the platform provides hotel owners with tools for analytics, occupancy forecasting, and revenue reporting.

Integration of the SmartBooking PMS system with approximately 100 sales channels, including Booking.com, Expedia, and Ostrovok, helps hotel businesses increase bookings and revenue by an average of 20%.

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Why SmartBooking Chose Servercore

Before migrating to Servercore, SmartBooking used cloud resources from a foreign provider. However, several challenges arose: resource scalability was restricted by rigid pricing tiers, technical support was geographically distant and not always responsive, and the company had no option to make payments as a legal entity.

As the SmartBooking SaaS platform evolved and implemented an AI assistant, the need for rapid server resource scaling became critical. Both vertical and horizontal scaling without downtime were required.

Considering these factors, SmartBooking began searching for a reliable local cloud provider that met all technical and legal requirements.
After analyzing Uzbekistan’s cloud services market, the company selected Servercore as its technology partner.

The key factors in choosing Servercore were:

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‘To implement an AI assistant in our PMS system, we needed a cloud platform capable of instant scalability. After comparing competitors and conducting limited testing, we chose Servercore. The migration went smoothly — the support team was available 24/7 and transferred our projects overnight according to the schedule we agreed on.’

Key Client’s Objectives

Improve cloud resource scalability to support the implementation of the AI assistant in the PMS platform

SmartBooking’s previous provider lacked flexible resource management capabilities. This slowed product development and made it difficult to adapt to the increased workload brought by the AI assistant implementation. Consequently, the company needed a technology partner that could provide flexibly scalable capacity along with convenient management through the control panel.

Enhance IT infrastructure availability, reduce latency, and accelerate data exchange in the PMS system

To ensure the best user experience, SmartBooking needed to migrate its system to fault-tolerant cloud servers located in Uzbekistan. This would minimize platform latency and accelerate data exchange between users.

Regulate resource consumption and process payments as a legal entity

SmartBooking was constrained by the previous provider’s pricing plans, which prevented efficient adjustment of server capacity. The company also lacked the ability to make payments as a legal entity. Therefore, SmartBooking sought a cloud provider without rigid pricing tiers and with convenient payment options.

Solution

SmartBooking Needs

Servercore Solution

Solution

SmartBooking Needs

Servercore Solution

Enhance server scalability to integrate the AI assistant into the product

Improve infrastructure availability, reduce latency, and accelerate data exchange within the PMS system

Regulate resource consumption and process payments as a legal entity

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Outcomes and Plans for the Future

SmartBooking successfully completed a seamless migration to Servercore solutions within a few days, following a pre-agreed schedule. The rented cloud servers now host the backend of the main client service — the SmartBooking PMS system — along with the primary database, client web application, and administrative panel.

Cloud servers with SLA-guaranteed uptime above 99.98% ensure high availability of SmartBooking’s IT infrastructure, accelerating developer productivity. Flexible scaling through the control panel enables rapid resource expansion for AI assistant implementation. The company’s data security is ensured by SSD drives with triple volume replication.

Hosting in a Tier II+ data center in Tashkent enabled SmartBooking to meet Uzbekistan’s regulatory requirements, including personal data storage laws. Geographic proximity to clients also helped minimize latency and accelerate data exchange between PMS platform users by 50%.

Additionally, SmartBooking was able to move beyond the limitations of its previous provider’s rigid pricing plans. The company now freely manages its cloud resource consumption and pays for services under a flexible pay-as-you-go model, including payments made as a legal entity.

SmartBooking plans to further expand the AI capabilities of its service. To support this development, the company is considering the use of Managed Databases and GPU server rentals. For future projects, SmartBooking is ready to choose Servercore as its technology partner once again.

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